The framework / every productSix rules, one gate

One product.
One offer.
One channel.

The same six rules run every brick. A step is passed or it is not. Scroll.

010203040506
The six rulesRule 01 of 06
01
0rooms you can enter

Rule 01 / SignalA room you
can enter.

Name the room. Name the weekly job someone there already pays to do badly.

02
00of 30 days

Rule 02 / ProductOne job.
30 days.

A stranger gets their data in and one answer out, with no call.

03
0of 4 lines

Rule 03 / OfferOne price.
Four lines.

A promise with a number, one price, a proof that is true, a cheap no.

04
00of 90 days

Rule 04 / ChannelOne motion.
90 days.

Meta ads. Period. Logged every time, judged only after day 90.

05
0of 10 payers

The gate10 payers
or nothing.

Real cards. Three still paying in month two. Until then, no ads, no hire, no second product.

06
0bricks in the wall

Rule 06 / ScaleOne product
at a time.

Own budget, own numbers, one lever. Then the customers you have are the next lap's room.

The channel forces the price

One channel. Then the price is arithmetic.

$0.00
a click
Meta, SaaS, 2026
÷ 3.2%
$0
a trial
Meta SaaS conversion
÷ 25%
$0
a payer
trial to paid
× churn × 3 ÷ 80%
$0
a month, minimum
the price it forces

Three customers pay back one customer's cost, so price = CAC × churn × 3 ÷ margin. Margin taken as 80%: an assumption, and the one number here most worth replacing. A product that cannot be sold at the price its channel forces does not go in the factory.

The nine channels not picked, and why
    Where each brick stands

    Counted today.

    donehere nowblockednot started

    Same six rules. Next brick.

    See the bricksPitch a problem